Go Mobile First with Commerce Cloud Digital
Since the invention of smartphones, our world has progressed towards a new reality. Now officially, we live in a world of “Mobile first”. Considering our daily life routines, we check our email, surf the web, like the post on social media and even shop using our mobile phones hence concluding to the fact that the easy way to reach out to consumers is through smart phones. This rapidly evolving market of mobile technology is taking over desktop based functions or applications which really affects the way we do business in the IT industry.
So, what benefit Going Mobile First Approach do for your company? Well, the benefit of thinking Mobile First is something beyond technical. This mindset will make you accept the fact that mobile is the first and sole device which is consumed by people of all age groups. The Point we are trying to highlight is that smartphone dominates our lives in much more ways than we perhaps realize.
Mobile First approach also gives the concept of Mobile commerce as today people usually pass their time standing in a queue in a ticket lane or in a bank etc., providing small moments to interact themselves with a brand. These micro moments give a challenge to brands to deliver a unified and user engaging experience to consumers and moving them to check out and buy something before the shopper is on to something else and this micro moment is gone.
Commerce Cloud digital provides efficient and multi beneficial ways to master the art of facilitating mobile shopping. It comes up with various mobile capabilities which will enable you to focus on today’s shopper and winning more customers.
- Master Mobile Site Strategy: Building mobile-friendly sites is simple with Commerce Cloud Digital. It provides mobile friendly site reference architecture, popular tools and mobile frameworks along with a collection of mobile features based on data driven practices.
- Quick and Easy Mobile Payments: Give mobile shoppers the choice to skip long payment processes by providing straightforward guest checkouts, specific payment choices, and standard one-touch accelerators like Apple Pay.
- SEO Capabilities: Commerce Cloud digital provides built-in SEO optimization tools which will enable you to engage and connect with more customers.
- Socialization: In these recent trends, people tend to have gone to mobile shopping experiences connecting through social media. Commerce Cloud digital allows you to target customers by extending your commerce into social media channels such as Facebook, Instagram with Commerce cloud’s social integration features.
- Seamless Checkout Process: Commerce Cloud provides an efficient way of eliminating reduced abandoned carts and distractions with features like auto-population and single page layouts. Also gives the customer an option to checkout as guests which improves checkout rate
- Easy Search: The search bar on the top with easy accessibility to tapping fingers. Also provides persistency i.e. Search bar stays in view as shoppers scroll
To target and retain customers, brands are thinking way beyond building a website and trying to explore more of the mobile channel. Famous brands like PUMA have mastered the art of mobile commerce by adapting Commerce Cloud Digital mobile capabilities, such as alternative payment methods, accelerated mobile pages and many more.
Mobile Transcends Digital, Impacting the Physical Store
Royal Cyber Helps Brands Build Flawless Mobile First Applications
Experts from Royal Cyber help brands and retails building extensive and responsive mobile First applications through Commerce Cloud digital reference architecture capabilities, leading to more customers with seamless and user friendly shopping experiences, driving the revenue growth. For more information, check the below URL:
