Salesforce Expands Social Commerce Offerings by Connecting Merchants with TikTok
Written by Poonam Chandersy
Technical Content Writer
The Salesforce Perspective
Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently. We’ve already made great strides in helping brands leverage the power of Customer 360 to seamlessly connect with their customers on social through integrations with platforms like Facebook and Instagram, and our partnership with TikTok is the next crucial piece of the puzzle.
TikTok’s Social Commerce View
TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results. We’re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.
How Businesses Can Benefit
According to Salesforce’s State of Connected Customer report, 57% of customers prefer to engage through digital channels, that number spikes to 65% for Gen Z and Millennial consumers. 61% of consumers plan to shop more on social media over the next three years. Consumers will increasingly purchase from social media advertisements and engagement with ads often precedes a purchase. If a visitor is experiencing a positive and memorable digital encounter in social media. The next logical step would be the ability to purchase the product or service in the same social media. This gives consumers multiple opportunities to engage with their preferred brands. At the same time strengthen brand survival, in an increasingly competitive marketplace, against the backdrop of an economic downturn.
Let Us Help You Get Started
Salesforce Commerce Cloud enables businesses to make easy and seamless changes to their eCommerce environment. If you’re looking to get started with Salesforce, our certified Salesforce experts at Royal Cyber can help you create the ultimate eCommerce experience for customers. Contact us to schedule a meeting and get started today!
