Understand your customer’s online activity to deliver fully-personalized experiences

Why do so many marketers struggle to engage their customers effectively?

One of the main challenges marketers face is that they do not have an in-depth understanding into how and why customers make a decision to buy. When you do not know what makes your customers tick, you cannot send them the most appropriate communication.

Targeted communication results in better customer engagement and positive responses. For instance, when a marketing team recognizes whether a customer is an early adopter or a laggard, it becomes easier to tailor messages accordingly and achieve highly targeted and personalized communication.

This is why marketers need a solution that provides deep insights into customer behavior and personal preferences.

Achieve automated marketing with IBM Marketing Cloud

A solution such as IBM Marketing Cloud provides the answer to this challenge by making it possible for marketers to tailor content based on each individual, rather than sending out mass mailers.

This solution helps deliver unique customer experiences by harnessing their data and providing this valuable information to marketers. It also enables analytical insights and automates appropriate cross-channel interactions.

IBM Marketing Cloud makes it easy to create and automate consistent experiences across multiple channels including email, mobile, web and social media.

Custom marketing automation solutions and cloud marketing

As a marketer, you can make a significant difference if you could capture individual behaviors and leverage it to deliver relevant content every time.

You can also use this data to quickly design and automate consistent cross channel experiences, make better decisions, deepen customer engagement and integrate customer data sources and applications.

In addition, you can gain ROI faster through a well-defined cloud-based marketing automation solution.

When businesses understand how they can provide a consistent customer experience every time, it can make a measurable impact to the bottom line.

To learn more about how IBM and Royal Cyber can help you develop engaging marketing strategies, contact us for a free consultation.