Build Value for your Business with a Better Mobile User Experience (UX)
Written by Victor Alister Vaz
Business Development Manager at Royal Cyber
Mobile user experience (UX) gets the limelight, as cell phones become the primary device for access to information.
User experience (UX) contributes highly to business success in today’s time. Investing in offering a smooth user experience (UX) can make our customers happy and in turn, lead to an increased Return on Investment (ROI). Even the minor changes that help the customers navigate easily and faster can make a huge difference in their perception of the brand. The more we focus on our customer’s needs and listen to their feedback, the better experience we will deliver.
What is Mobile UX?
- Mobile UX focus on the experience that a user has with a mobile app. This includes both good and bad experiences, as well as emotions.
- UX Design is the process of building a delightful, interactive & intuitive experience. It includes aspects like interaction, content, and sound design and considers the complete customer journey.
Common Challenges in Mobile UX
Some of the common challenges that we usually face in Mobile UX and often is the reason for failure are as follows:
Not optimized for mobile
Doesn’t cater fingers
User can’t find what they want
Forms sucks
Not having distraction-free checkouts
Against the mobile gesture/features
Unintuitive interfaces
Navigation patterns
Not allowing to search within the category
Keyboard choice issue (numeric/alphabet)
Advantages of Mobile UX
- Adds value to your business
- Helps build brand image and customer loyalty
- Saves time, money & effort
- Better user engagement with the content
- Customer satisfaction and ROI
Royal Cyber
Royal Cyber has a strong UI/UX team to help your business provide a better Mobile UX to improve the conversion rate and reduce the cost.
Check out the below URL to know about our services