What Makes AI so Important for Mobile Apps?
Written by Victor Alister Vaz
Business Development Manager at Royal Cyber
Mobile Applications have adopted numerous technologies since its inception, which has made it an essential part of everyday life. One of the technologies; that tops this list is; Artificial Intelligence.
Artificial Intelligence has not only powered apps to give them a competitive edge but has also opened a new world of possibilities and innovation.
And currently, the future of Artificial Intelligence is shining brighter than the brightest star in the galaxy. The following statistics is foolproof:
Artificial Intelligence
In layman’s terms, AI is a system with the capability to replicate intelligent behavior and make autonomous decisions.
It’s a technology where computers can perform tasks that typically require human intelligence. These include; analysis, problem-solving, reasoning, learning, and much more.
There are three powerful ways of how AI can be incorporated into mobile apps to make the app more Robust, Efficient, and Intelligent. They are:
Reasoning
Behavioral
Recommendation
The Role of AI in Mobile Apps
Many retail and entertainment companies have already witnessed the effect that AI can have on a business, and as a matter of fact, most of them mainly rely on AI.
The reason behind that is that Immediately, after the implementation of AI, sales numbers are not the only thing that has gone up, the retention rate too has never been better.
With that said, let’s look at a few things that make AI's addition in a mobile app so essential.
Personalization
One of the best things that AI has brought us is the ability to dig deeper into our customer’s needs. It empowers the ability to understand your customer and understand their needs, budgets, and much more.
In simple words, AI will put you in front of a seller who is selling what you have been looking for. One of the best examples to see is Facebook ads, where we often come across advertisements of those products or goods that we have been looking up or at the least shown interest towards.
Advanced Search
AI and Machine learning lets you optimize search options in your mobile applications. It makes search results more intuitive and contextual for its users.
Currently, 40% of people use the voice search function at least once every day, and 67% of mobile users are already using AI powered voice assistants.
Predicting User Behavior
The biggest advantage of AI based machine learning, for marketers, is that they get an understanding of users’ preferences and behavior patterns.
One of the apps we most commonly use, which is Netflix, has made use of this feature in the best way possible. It took the time to understand the preferences, the kinds of shows, and movies the users like to watch, and based on that, it shares suggestions on what the users should watch. We can completely rely on those suggestions since 8 out of 10 times their suggestions have been spot on.
Improved Security Level
In addition, to making a very effective marketing tool, AI and machine learning for mobile apps can also streamline and secure app authentication. Features such as Audio recognition and Image recognition makes it possible for users to set up their biometric, as a security authentication step in their mobile devices.
A huge percentage of Cybersecurity companies have adopted AI to give them a better visibility within their security environment and the ability to get ahead of threats.
ChatBots
The AI chatbot has been a great inclusion for many businesses. Customer support and the right kind of assistance at the right time has been the cornerstone for the success of a business. When customers don’t get the right attention at the right time, they tend to look for alternate solutions. With the help of the AI chatbot, no chat is left unattended; the best part is; this looks so real that one gets the feeling of speaking to a real person.
Starbucks has surely understood its importance and has incorporated the chatbot within their app to provide its customers with a better and more convenient experience.
In addition, the overall cart abandonment rate too can be significantly lowered with the help of chatbot.
AI is an essential part of any business these days.
It’s a fact that sooner or later, every app and business will incorporate one form of AI or another.
Basically, the only secret ingredient to a flourishing business and a progressive mobile app is to make sure your customers are satisfied.
And, for that, you need to make sure you understand them well. You need to make sure that you’re putting in everything you can to stay one step ahead.
And, with the help of AI, you will be able to do just that.
- In 2017, Netflix saved approximately $1 Billion by using AI
- At the same time, AI implementation in consumer-packaged goods has led to a 20% reduction in forecast of errors
We know this is the way forward, and based on all the information available, we have more than enough reasons to start looking into AI for our business and apps.
To help you with this, Royal Cyber is offering a free assessment. Where we will analyze your business as well as your app and share strategies for the implementation of AI, for more information, you can email us at info@royalcyber.com or visit www.royalcyber.com.
