CASE STUDY

Deploying Generative AI to Analyze Customer Behavior


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About The Client

Our client operates an online marketplace with various products spanning multiple categories, such as electronics, fashion, home goods, and more. Their platform serves a diverse and broad customer base, encompassing individuals of varying ages, interests, and geographical locations. The primary objectives of their website include delivering a smooth and hassle-free shopping experience, offering tailored product recommendations, and ensuring top-notch customer support.

Industry | Retail

Solutions | LLMs, ChatGPT

Location | USA

Business Challenges

  • Collecting enough data about customer segments to build targeted marketing campaigns.
  • Understanding customer behavior on the eCommerce to tailor product recommendations.
  • Giving customers personalized recommendations to improve session durations.
  • Analyzing customer preferences to identify demand for products and create offerings.
  • Aligning customer preferences to improve conversion rates.

Business Solutions

  • Analyzing user behavior on the website through a custom AI bot.
  • Using an LLM to provide personalized product recommendations.
  • Rating and review system that gathers customer feedback.
  • Expanding product offerings and categories through LLM.
Deploying Generative AI

Key Outcomes

  • Enhanced
     Understanding of customer preferences and purchase patterns.
  • Improved
    Decision-making and personalized customer experiences.
  • Increased
    Sales and customer satisfaction.
  • Increased
    Cost and resource savings for the eCommerce website.

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