CASE STUDY

Enhancing the eCommerce Website Performance for an Aviation Company using SAP Commerce Cloud


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About The Client

Established in 1981 to provide catering services to the Kingdom’s flag carrier Saudia, the client has diversified into a broad enterprise offering a full suite of food and beverage, retail, hospitality, and support services to local and international clients. They are a leading service provider for various luxurious brands to elite customers in and around the Middle East region through their online platform, developed on SAP Commerce Cloud.

Industry | Aviation & Retail

Solutions | UX, SAP Commerce Cloud

Location | Saudi Arabia

Business Challenges

  • The client was unable to generate sales reports from the back office.
  • Google Analytics to track the performance was not implemented properly.
  • A lengthy and exhaustive checkout process was in place for the customer.
  • The client did not have a proper Search Engine Optimization mechanism for their website.
  • The page loads times were slow affecting the user experience.

Business Solutions

  • Reduced the Page Load Times by compressing the images and reduced the number of products in the carousal based on the purchase history of products.
  • Reduced the lengthy Checkout Process from the existing out-of-the-box five-step process to a three-step process to make the user journey seamless.
  • Employed Abandoned Cart email notifications to customers so they can continue the checkout journey from where they left off previously.
    Aviation Company

    Key Outcomes

    • Implemented
      Abandoned Cart Notifications
    • Improved
      Sales Revenue
    • Simplified
      The Checkout Process
    • Enhanced
       Page Performance

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    Enhancing the eCommerce Website Performance for an Aviation Company using SAP Commerce Cloud


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