CASE STUDY

Boosting Digital Sales for Augusta Sportswear Brands through Seamless Customer Journey


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Industry | Manufacturing
Location | United States
Technology | HCL Commerce
Company Size | 400+ employees
AugustaSportswear

Founded with three employees in 1977, Augusta Sportswear Brands has grown into one of the leading sports apparel manufacturers in the U.S. With more than 800 styles, ranging from blank team uniforms to corporate apparel, Augusta Sportswear Brands serves individuals, sports teams, fans, and corporate needs across the country.

Industry | Manufacturing
Location | United States
Technology | HCL Commerce
Company Size | 400+ employees
AugustaSportswear

Founded with three employees in 1977, Augusta Sportswear Brands has grown into one of the leading sports apparel manufacturers in the U.S. With more than 800 styles, ranging from blank team uniforms to corporate apparel, Augusta Sportswear Brands serves individuals, sports teams, fans, and corporate needs across the country.


By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.




Challenges

Augusta Sportswear Brands wanted to consolidate the five brand products, its warehouse, and its fulfillment process in a single site.

In order to avoid any down time or slow site performance, the client wanted to move the datacenter to the cloud.

Their e-commerce sites were running on an older version of HCL Commerce, which had a complex user interface and a lot of backend processing for business users to manage the site.

Solutions

Consolidated the sites and re-implemented them onto the new storefront in HCL Commerce V8.
Also migrated their sublimation project to the new storefront and helped the buyers custom-make their merchandise.
Royal Cyber implemented a liable cloud platform and moved the data to Amazon WebServices platform without any data loss.
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Key Outcomes

4%

Increase in online conversions

5%

Increase in sales through the digital channel

Fast & Seamless Upgrade

Nathan Maxwell

Nathan Maxwell

Sr. Director of Digital Experience, Augusta Sportswear Brands

Royal Cyber implemented a reliable cloud platform and moved the data to Amazon Web Services platform without any data loss. Giving customers the ability to shop all our brands in one place is also inspiring many of them to make incremental purchases, and we’ve seen a 5% increase in our revenues since we consolidated our businesses.

Case Study

Learn how Royal Cyber consolidated the four brand products, their warehouses, and their fulfilment processes in a single site.

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