Headquartered in Pennsylvania, Brambleberry is a beauty and cosmetics company. They combine creative inspiration, expert guidance, and high-quality handcraft supplies, all in one place so customers can spend more time in making and sharing the things they love. The Brambleberry Business and IT team were looking to share their customer data across multiple Salesforce CRM Clouds such as Sales, Service & Marketing using one Unique ID. The purpose behind this was to have single dashboard and point of visibility for their business and IT department to see their customer data.

Royal Cyber partnered with Brambleberry to implement cross cloud integration on Salesforce Commerce Cloud using APIs. In the solution architecture, the hierarchy of the cloud platforms has been restructured in the sequential order as mentioned below:

Salesforce Commerce Cloud -> Service Cloud -> Marketing Cloud

After the cross-cloud integration in the restructured architecture, SFCC made callouts to Service Cloud only. All the data that needs to be worked on is updated in the Service Cloud and a status of those records are maintained accordingly. This Service Cloud will connect to Marketing Cloud (ExactTarget) using the standard connector called Marketing Cloud Connect. Marketing Cloud is a package that is installed and this single integration user credentials synchronizes all the data present in the Service Cloud to the Marketing Cloud.