CASE STUDY
Improving eCommerce Strategies using BigCommerce for Spencer Brands Group
Industry | Retail & Wholesale
Technology | BigCommerce
Location | Australia
Headquartered in Brisbane, Australia, Spencer Brands Group (SBG) is a diversified retail and wholesale company which serves a range of consumers and business clients. SBG has operated successfully as a direct wholesaler, specializing in scientific workwear by providing a range of branded products to universities and other markets for over 15 years. The client was looking to rejuvenate their eCommerce website to provide customized offerings to their individual retail and wholesale customers. They were also looking to improve their eCommerce strategies to achieve digital maturity in the retail and wholesale market.
By partnering with Royal Cyber, the client developed a solution that enables Source SBG to go live with a single seamless eCommerce storefront, using the BigCommerce platform. We assessed their websites in depth, performed a gap analysis between their current and desired features, and performed functional feature enhancements to their webpage. In addition to the Returns, Exchanges, Refunds, Channel management and Customer communication, we also addressed the non-functional requirements and third-party applications integrations to their existing system.
Industry | Retail & Wholesale
Technology | BigCommerce
Location | Australia
Headquartered in Brisbane, Australia, Spencer Brands Group (SBG) is a diversified retail and wholesale company which serves a range of consumers and business clients. SBG has operated successfully as a direct wholesaler, specializing in scientific workwear by providing a range of branded products to universities and other markets for over 15 years. The client was looking to rejuvenate their eCommerce website to provide customized offerings to their individual retail and wholesale customers. They were also looking to improve their eCommerce strategies to achieve digital maturity in the retail and wholesale market.
By partnering with Royal Cyber, the client developed a solution that enables Source SBG to go live with a single seamless eCommerce storefront, using the BigCommerce platform. We assessed their websites in depth, performed a gap analysis between their current and desired features, and performed functional feature enhancements to their webpage. In addition to the Returns, Exchanges, Refunds, Channel management and Customer communication, we also addressed the non-functional requirements and third-party applications integrations to their existing system.
Challenges
Inability to Attract Web Traffic
No Direct Advertising with Slow Paced
Highlights
Key Outcomes
Increased
Conversion Rates
Reduced
Implementation Costs with out-of-the-box features and few customizations
Less Downtime
With a Secured eCommerce platform due to a cloud-based SaaS platform
Project Manager
I really want to thank the whole team for getting this project delivered. Royal Cyber made the whole process easy for us and I’m proud of the work we have delivered and the time it took us to deliver it. Look forward to working with you’ll on the next project!”
40%
Increase in Conversion Rates
Audience
Executives, CTOs, Director
IT Consultants
Business Analysts
Project Managers
IT Project Coordinators
Architects and Specialists