CASE STUDY
Revolutionizing Lead Management and Driving Success with SAP Sales Cloud
About The Client
The client is a Saudi Arabian company primarily engaged in manufacturing electrical construction products, EPC (Engineering, Procurement, Construction) solutions for conventional and renewable power plants, allied engineering services and design engineering. Founded in 1976, the client is headquartered in Riyadh and operates throughout much of the Middle East, Asia, Africa, and Europe.
Industry | Manufacturing
Solutions | SAP Sales Cloud
Location | Saudi Arabia
Business Challenges
- The client struggled with disorganized lead management, where valuable opportunities were lost due to inefficient routing to the accurate sales teams.
- Their inability to visualize the future sales landscape created uncertainty and hampered strategic planning efforts.
- Their sales processes were burdened with unnecessary complexity and length, leading to delays in deal closures and inefficient use of time and resources.
- The absence of team collaboration amplified these issues, hampered productivity, and prevented the leveraging of collective expertise.
Business Solutions
- Royal Cyber addressed the challenges by providing a comprehensive, integrated, and user-friendly approach lead to Quotation Management within SAP Sales Cloud followed by Order Creation in SAP ECC.
- By leveraging automation, seamless integrations, and mobile capabilities, we enabled the client to optimize their sales processes, improve efficiency, and drive business growth.
- The solution included several key features to streamline the lead to quotation management, sales order process flow while integrating seamlessly with both SAP and non-SAP systems.
- One of the highlights was the automatic lead creation from multiple channels, simplifying the lead management process and ensuring no opportunity is overlooked.
Key Outcomes
Increased Operational Efficiency by 17%
Reduced Sales Cycle time by 25%
Enhanced Support for Distributed Workforce
Streamlined Serverless Development