CASE STUDY
Industry | Home Appliances
Technology | SAP Commerce Cloud
Location | Turkey
The company, headquartered in Turkey, is a prominent retailer with a strong focus on home appliances. It has built a reputation for delivering high-quality products to its customers. Their extensive product range includes refrigerators, air conditioners, washing machines, and LED televisions. Additionally, they offer dishwashers, kitchen appliances, and water dispensers. The company also specializes in small domestic appliances and personal care products. This diverse portfolio allows them to cater to a wide variety of household needs.
The client faced significant business challenges impacting both their sales performance and customer satisfaction.
This challenge not only impacted short-term revenue but also jeopardized long-term customer loyalty and market share.
Many potential customers found it difficult to afford the upfront costs associated with premium appliances, leading to a high rate of cart abandonment and, consequently, a loss in sales opportunities.
Despite their extensive product portfolio, the company struggled with making their high-value products more accessible to a broader customer base.
Increased
Sales of high-value items
Growth
In revenue from premium offerings
Enhanced
Customer satisfaction and loyalty
Improved
Overall conversion rates
Royal Cyber implemented a cutting-edge "Buy Now, Pay Later" (BNPL) solution in collaboration with Bank Alfalah, catering to the evolving needs of modern consumers.
The seamless integration with Bank Alfalah ensured a secure transaction process, fostering customer trust, while maintaining high levels of efficiency.
This strategic initiative enabled customers to make purchases using their credit cards, offering the flexibility to repay the amount in easy installments over 4, 6, or 10 months, thus eliminating the immediate financial burden.
By addressing the client’s affordability challenge head-on, this BNPL solution significantly enhanced purchasing power, driving sales and making premium products more accessible to a wider audience.
60%
Reduction of Cart Abandonment Rates
Audience
- Executives, CTOs, Director
- IT Consultants
- Business Analysts
- Project Managers
- IT Project Coordinators
- Architects and Specialists
