Increasing Sales with SAP Commerce & Buy Now, Pay Later

CASE STUDY

Integrating a Versatile Buy Now, Pay Later Solution using SAP Commerce

Industry | Home Appliances

Technology | SAP Commerce Cloud

Location | Turkey

The company, headquartered in Turkey, is a prominent retailer with a strong focus on home appliances. It has built a reputation for delivering high-quality products to its customers. Their extensive product range includes refrigerators, air conditioners, washing machines, and LED televisions. Additionally, they offer dishwashers, kitchen appliances, and water dispensers. The company also specializes in small domestic appliances and personal care products. This diverse portfolio allows them to cater to a wide variety of household needs.

Challenges

The client faced significant business challenges impacting both their sales performance and customer satisfaction.

This challenge not only impacted short-term revenue but also jeopardized long-term customer loyalty and market share.

Many potential customers found it difficult to afford the upfront costs associated with premium appliances, leading to a high rate of cart abandonment and, consequently, a loss in sales opportunities.

Despite their extensive product portfolio, the company struggled with making their high-value products more accessible to a broader customer base.

Key Outcomes

Increased

Sales of high-value items

Growth

In revenue from premium offerings

Enhanced

Customer satisfaction and loyalty

Improved

Overall conversion rates

Solutions

Royal Cyber implemented a cutting-edge "Buy Now, Pay Later" (BNPL) solution in collaboration with Bank Alfalah, catering to the evolving needs of modern consumers.

The seamless integration with Bank Alfalah ensured a secure transaction process, fostering customer trust, while maintaining high levels of efficiency.

This strategic initiative enabled customers to make purchases using their credit cards, offering the flexibility to repay the amount in easy installments over 4, 6, or 10 months, thus eliminating the immediate financial burden.

By addressing the client’s affordability challenge head-on, this BNPL solution significantly enhanced purchasing power, driving sales and making premium products more accessible to a wider audience.

What Customers Say About Royal Cyber

Royal Cyber have been a key partner in the thought leadership and strategic space, they are not just our delivery or development partners. They have gotten close to our business strategy and have adapted their business to work with our business.