CASE STUDY

Simplifying Product Acquisition and Ordering for Augusta Sportswear Brands


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Industry | Manufacturing
Location | United States
Location | United States
Augusta Logo

Founded with three employees in 1977, Augusta Sportswear Brands (ASB) has grown into one of the leading sports apparel manufacturers in the US. With more than 800 styles, ranging from blank team uniforms to corporate apparel, Augusta Sportswear Brands serves individuals, sports teams, fans, and corporations across the country.

Augusta Sportswear was looking to provide the option to their customers to visualize the actual product with static images from different angles and directions. By partnering with Royal Cyber, we helped to create “Product 360 Configure”, that allows customers to explore, create, customize, and eventually purchase their creations with a simple click of the “buy” button.

Industry | Manufacturing
Location | United States
Augusta Logo

Augusta Sportswear Brands is an ongoing success story. Founded by three employees in 1977, it has grown into one of the largest suppliers of sports apparel in USA. With more than 800 styles, ranging from blank team uniforms to corporate apparel, the organization serves individuals, sports teams, and corporations across the country. The company’s whole ordering process was chaotic and complex, and this resulted in a high cart abandonment rate. The goal was to make the entire user experience more intuitive, fun and a better reflection of the brand.

Royal Cyber partnered with Augusta Sportswear Brands Cyber and took a step back to reconsider everything from navigation to page design. The user experience had to be re-imagined making it simple and intuitive. We started by making the category structure more logical and then moved the focus to the Product List Page and the PDP


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Challenges

Poor Customer Satisfaction

Increase in Cart Abandonment and Reduced Sales

Complex and Chaotic Process with Delays in Order Processing

Failure to Generate the Right Traffic

Highlights

A New, Improved and Personalized brand design
Improved Customer Satisfaction and Conversion Rate
New Functionality, including the game-changing 3D Product Configuration tool

Key Outcomes

Royal Cyber

have added a consultancy dimension to our long-standing track record as an Implementation Specialist

We Assess

the problem and create a design, with the knowledge that we can deliver it

Debee Khadanga

Debee Khadanga

Director of Ecommerce Systems, Augusta Sportswear Brands

It is my pleasure to inform you that the team did an awesome job, and I would like to thank entire development and testing team for their contribution for this project. Everyone jumped in to help each other and really worked as ONE team. The team worked very diligently throughout project

80%

Increase in Customer Activity

Audience

  • Executives, CTOs, Director

  • IT Consultants

  • Business Analysts

  • Project Managers

  • IT Project Coordinators

  • Architects and Specialists

Case Study

Enhancing Product Acquisition and Ordering for Augusta Sportswear Brands using Royal Cyber’s Digital Consultancy Services

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