Industry

Consumer Goods

Solution

SAP Commerce

Location

Turkey

About the Client

The client is an international producer and marketer of consumer durables and electronics with over 45,000 employees. It is the third-largest home appliances company in the EMEA region with global operations, including subsidiaries in 53 countries, 30 production facilities in 9 countries, and 12 brands. Founded in 1955, the client is a subsidiary of Koç Holding, Turkey’s largest industrial conglomerate and a member of the Fortune 500.

Owing to the immense business growth, the client wanted to renew its eCommerce website to provide proactive and customized offerings to their customers. In addition, they were also looking to enhance the existing system by deploying the latest features of SAP Commerce’s 2105 version to offer seamless eCommerce experiences.

Business Challenges

Encountered an increase of unanticipated online customers
Needed to prevent fraudulent transactions and offer compatible payment options
Reduced sales due to inconvenient checkouts, timed-out sessions, and overloaded sites
Required to make the entire user experience more intuitive

Business Solution

Utilized SAP Commerce 2105 to upgrade the eCommerce platform
Transferred product data from the Global to Turkey tenant
Exported PCM product export features and their related attributes
Fixed Promotions and Multi-code Coupon issues
Implemented a Delivery Date feature on Checkout Page
Configured a Dynamic Display and Holiday Calendar on the Date option

Key Outcomes

Simplified

And secured the Checkout Journey

Find

Near By Stores/Dealers by Postal Code or Demographic Hierarchy

Customized

PCM Product Export Services

Created

A Holiday Manager

Without

Using any WCMS content, Created a Dynamic Landing Page with HTML Transfer

Cargo Company

And Delivery Date Selection on Checkout Page

Related Case Study & White Paper

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