CASE STUDY
Helping a Rent-to-Own Business Manage Customer Transactions Online
B2C Commerce Implementation & Managed Service Support
Industry | Home Furnishings Rent-to-Own
Location | Texas, USA
Technology | SAP Commerce
Company Size | $2.81 Billion, 14,000 Employees
Rent-A-Center is an American public furniture and electronics rent-to-own company based in Plano, Texas. They provide new and used brand-named furniture, appliances, computers and electronics from various brands. Customers can return an item at any time, for any reason, without penalty and also have the option to re-rent the same item and pick up the payments where they left off. Delivery, pick-up, service and repair are also included in the stated rental price. Customers can also upgrade items while they are renting.
Industry | Home Furnishings Rent-to-Own
Location | Texas, USA
Technology | SAP Commerce
Company Size | $2.81 Billion, 14,000 Employees
An American public furniture and electronics rent-to-own company based in Plano, Texas. They provide new and used brand-named furniture, appliances, computers and electronics from various brands. Customers can return an item at any time, for any reason, without penalty and also have the option to re-rent the same item and pick up the payments where they left off. Delivery, pick-up, service and repair are also included in the stated rental price. Customers can also upgrade items while they are renting.
Challenges
Lack of visibility of product inventory
Customers were not able to complete the transaction online
How We Did It
Key Outcomes
46%
Increase in page speed
26%
Increase in orders created compared to last year
35%
Increase in web visits after implementing Reservation of inventory
29.8%
Web order to Agreement Conversion rate