CASE STUDY

Helping a Rent-to-Own Business Manage Customer Transactions Online

B2C Commerce Implementation & Managed Service Support

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Industry | Home Furnishings Rent-to-Own
Location | Texas, USA
Technology | SAP Commerce
Company Size | $2.81 Billion, 14,000 Employees

Rent-A-Center is an American public furniture and electronics rent-to-own company based in Plano, Texas. They provide new and used brand-named furniture, appliances, computers and electronics from various brands. Customers can return an item at any time, for any reason, without penalty and also have the option to re-rent the same item and pick up the payments where they left off.  Delivery, pick-up, service and repair are also included in the stated rental price. Customers can also upgrade items while they are renting.

Industry | Home Furnishings Rent-to-Own
Location | Texas, USA
Technology | SAP Commerce
Company Size | $2.81 Billion, 14,000 Employees

An American public furniture and electronics rent-to-own company based in Plano, Texas. They provide new and used brand-named furniture, appliances, computers and electronics from various brands. Customers can return an item at any time, for any reason, without penalty and also have the option to re-rent the same item and pick up the payments where they left off.  Delivery, pick-up, service and repair are also included in the stated rental price. Customers can also upgrade items while they are renting.


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Challenges

Lack of visibility of product inventory

Customers were not able to complete the transaction online

Customers were not able to pay and reserve items online
Customers were not able to choose from new or previously owned products

How We Did It

Enabled key business features to cater to the customers’ needs
Developed new features for customers to select the store and check the selected inventory
Geo pool stores to make sure the customer gets what they wanted to rent
Implemented Out-of-Stock feature
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Key Outcomes

46%

Increase in page speed

26%

Increase in orders created compared to last year

35%

Increase in web visits after implementing Reservation of inventory

29.8%

Web order to Agreement Conversion rate

Case Study

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